We’ve spoken to many people about their marketing plans, and most of them are trying to develop new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary goal is to increase revenue. Focusing on your existing customers will save and mak...
As you plan for health care expenses throughout your retirement—however long it may be—understand how paying for future health care expenses fits into your overall retirement income planning efforts, because health care utilization tends to increase as we age. "Although health care costs continue...
Big data remains a popular buzzword in marketing circles, yet studies suggest that merely 25 percent of C-suite leaders are leveraging big data tools to do their jobs. Still, no marketer wants to be left clinging to an outdated strategy, and there is a clear trend toward devoting more ...
increase efficiency, and accelerate innovation in care delivery. In the Netherlands, for example, seven Dutch teaching hospitals have joined together in an association known as Santeon to improve patient care by fostering interhospital cooperation.33With some 35,000 employees, approximately...
Some people think the best way to improve road safety is to increase the minimum legal age for driving cars and motorcycles. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words...
The fact that 75% of respondents said IPM would deliver a “large” or “significant” increase in revenue speaks to the power of IPM. With businesses reporting significant losses due to Internet disruptions, IPM’s proactive and comprehensive approach is not just recommended but essential ...
1. Revenue Growth Acquiring new patients requires considerable resources, but retaining them is far more cost-effective. Negative patient experiences can lead to significant financial losses, with research showing that hospitals lose up to$100 millionannually due to dissatisfied patients. On the other ...
service channel for many years. However, as the digital revolution gained momentum, their customer relations team noticed a problem: calls were unpopular with the younger demographic of donors. They needed to find a digital channel to help them reduce abandonment rates and increase bookings from ...
Up-selling is one of the most effective ways to increase the value of low CLV customers. In this approach, restaurants try to convince the guest to add more items to their order or purchase a more expensive item than the one they originally ask for. ...
so. Some may be new to you and some you may be doing already – although it never hurts to take a fresh look at every aspect of your company’s operation.Whichever ones you decide to adopt will depend on the nature of your e-commerce business and the market you...