Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings. After all, it wouldn’t really be an ideal improvement in your rankings if you’re still ranking below your competitors. That’s why it’s crucial to keep a close eye on the competition and...
The more external links you have leading to your content, the more Google will trust your site, and you’ll rank for more keywords. 8. Analyze your keyword rankings Once your content is published and ranking in search results, your job isn’t done. The final step is to go back and ...
2. Match search intent Search intent is the “why” behind the query. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. Google understands that searchers aren’t ready to buy. They want to compare products. ...
These are the main factors that impact your ranking on Google Play and App Store. To make the best of it and increase your app ranking, here are some tips to optimize your listing: 1. Put your main keyword in the title. A well-optimized app name could significantly increase your ranking...
Understanding Google's Ranking Factors Before we get into the nitty-gritty details, it's essential to understand how Google ranks websites. The search engine uses a highly complex algorithm with hundreds of ranking factors. Some of the most important factors include: ...
Google’s algorithm increasingly favors content that demonstrates both high user engagementandpractical value. Embedding interactive features like tools, calculators, quizzes, or videos directly into your pagesis therefore a high-impact way to improve your searc...
To avoidproblems with people who feel thatthis is a copyright infringement(and other reasons), they allowsites to instruct the Google spidernot to cache those pages usingvarious means. One such methodis outlined in my article on usingMETA tags to manage the searchengine spiders and listings, ...
Research the keyword's stats: search volume, ranking difficulty, estimated clicks, etc. This helps you set a pattern for gauging which keywords to prioritize. Research the keyword's competition: all of the other websites that rank for it and even those that buy ads on it ...
9. Utilize Google's featured features Google My Business: For local businesses, using Google My Business can display more information in maps and search results, increasing click through rates. Q&A and forums: Actively participate in Google Q&A and forums to increase brand exposure and user interac...
Pogosticking (Return-to-SERP):The#1 SEO ranking factor is satisfaction. If you want to increase your search traffic without building backlinks, then you have to reduce the effect of pogosticking. According toFoster Web Marketing, “Google hates pogo sticking more than a high bounce rate.” ...