To answer these questions and learn more about podcast marketing, my team at NP Digital commissioned two surveys. The first surveyed 1,000 U.S. marketers who used podcasts to promote their business. The second gathered insights from 1,000 podcast listeners in the U.S. Whether you’re wonderi...
This will increase your chances of getting discovered in YouTube search by people looking for content relating to your guest. That’s It? Well, of course not. You have a lot of work to do to grow your show. The four strategies I outlined above will help you introduce your new pod...
Additionally, as 11% of listeners play podcasts through the podcaster’s website, don’t forget to add your podcast to your websitewith an audio player. And, of course, don’t focus only on listeners in your home country unless your niche is localized. Statista data shows that49%of South...
If a podcast host is interested in bringing you on her show as a guest, be prepared to send her your bio, your headshot, topic suggestions and anything else she might need during your interview. Schedule your interview date as soon as you have availability and make a note in your calendar...
Some podcasters also create video podcasts, but these are less common and often require more resources to produce effectively. To make a podcast work, you’ll need an audio file and anRSS Feedthat listeners can subscribe to. This setup ensures they receive new episodes automatically, keeping the...
Increase awareness of your brand. Position yourself as an authority. Provide value to your existing customers. Do you have any questions about how to use your podcast to drive conversions? Let us know in the comments section below! If you liked this article, be sure to follow us onFacebook...
to a broader audience, and will increase your chances of having other influencers agree to be featured on your podcast. Best of all, if your guest has a large following, they will most likely share your podcast that they were featured on, which is likely to bring you more listeners. ...
Once you’ve nailed thefoundation for your podcast, you can start leveraging more strategies to turn your listeners into paying customers.Now let’s dive into those specific strategies to increase sales to your products or services! Create a Funnel ...
Moving on to podcast SEO. It has two primary goals: ranking in Google and ranking on the podcast platforms you are using. Make progress in either (or, better yet, in both), and you can expect an increase in: Plays Downloads Subscribes ...
7. Design Your Podcast Cover Art: Good podcast cover art will perform the same function as a movie poster, enticing listeners to check out your show. 8. Invite Guests to Speak on Your Podcast: Featuring guests on your podcasts is a great way to add some variety to your episodes, consult...