Email marketing remains a powerful tool for driving direct bookings. Hotels can use email campaigns to promote exclusive offers, loyalty programs, and seasonal packages. Personalized emails, based on guest preferences and past stays, can significantly increase engagement.An advanced booking engine for ...
For delivering a booking, an online travel agency (OTA) charges a hotel up to 30 percent commission. And 76 percent of online hotel bookings would pass through OTAs. This puts hotels on the losing end of the struggle for direct bookings with OTAs as the clear winners.Today the largest ...
Simply put, if hotels can increase their potential customer base by using smart SEO tactics that match up with what people are searching for online, it can lead to more direct bookings in the long run. But making SEO and CRO work together can be easier ...
Growth in revenue from this sector was mostly fuelled by the increase in leisure tourism spend, a hefty 78.5% as compared to the 21.5% spending on business travels. Travel and Tourism, together with Hospitality and Hotels, will continue to remain the engine of global economic growth. Why Hotel...
Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website and considerably increase direct bookings. ...
reservations offers businesses the flexibility to increase or decrease staff numbers not only at short notice but in a cost-effective manner. Business continuity is crucial to any organization’s success, particularly when failing to meet demand can result in bookings – and revenue – going ...
How CRM-assisted marketing campaigns can boost bookings CRM systems used for hotels help in gathering customer information, including customer contact details, the frequency of visits, preferences, average spend per visit, etc. These details, when linked to the sale software, can provide valuable ins...
However, during the low season hoteliers can struggle to find unique ways to attract customers. Data analytics can be used to identify trends in customer behavior and local activity to inform unique offers and incentives, helping you to increase hotel occupancy in the low season. What Is the ...
Today’s travelers have more options than ever for shopping and booking your hotel. Our recent white paper in partnership with Phocuswright found that 44 percent of travelers visit hotel websites during the shopping process, even when they choose other c
Direct bookings are on the rise … a very promising trend for hoteliers who continue to look for ways to reduce acquisition costs. [Download eBook on The Expert Guide to Drive More Direct Bookings]STAAH’s dynamic pricing and inventory model has done well in enabling this. ...