The average conversion rate is 2.5% to 3%, but varies depending on the industry. Even if you fall into that range, there can be room for improvement. The more you increase conversion rate, the more revenue you bring in. Think of the process of increasing conversions as blending the scienti...
Increasing your site’s conversions, like many parts of marketing, is a blend of art and science. Learn how to create a plan to improve yours.
Discover the reasons behind Facebook ads not converting and how to fix them to drive higher conversions
You can make up to 100 custom conversions per ad account. If you’ve reached your limit or want to clean up the ones you don’t need anymore, you can easily delete them. You can delete a Facebook ads custom conversion by heading to yourEvents Manager, going toCustom Conversions, select...
Learn how and when you should use Facebook Lead Ads to collect lead information without forcing users to leave their app.
You’ve got a lot of potential when running a Facebook ad to get the conversion rates you dream of. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. ...
Ad scheduling is a great way to avoid wasting time and money serving your finely-tuned lead ads to people catching Z’s. And once your campaigns are up and running, you can add more scheduling. If your data suggests that there are times at which prospects are highly motivated, increase bi...
When a women’s accessory brand I work with began using this custom ad type, it generated a 50% to 60% increase in CTR and a notable 20% to 30% increase in conversion rate. The company now uses this format for all of its video ads. ...
Check out the11 Social Selling Examples to Help You Increase Your Reach and Engagement Check it out Practical Steps to Improve Your Social Media Conversion Rate Now that you understand the value of social media for your marketing, it’s time to optimize your efforts so you can enjoy the true...
The shorter the audience duration, the more relevant your ads are and the better the conversion rate. By using the reach objective instead of the conversion objective, Facebook doesn't narrow down an already highly qualified audience—your website traffic. ...