Including videos on your product pages can greatly increaseyour conversion rate, that is, the percentage of visitors who take a desired action, like buying a product or scheduling your services, while visiting your site. Product pages with videos see 37% moreadd-to-cart conversionsthan pages w...
How to Calculate Retail Conversion Rate: +7 Tips Retail conversion rate is one of the most important KPIs for any brick-and-mortar store. Here’s how to calculate and increase yours.On this page What does conversion rate mean in retail? How to calculate retail conversion rate What is the...
Boosting sales is the backbone of any retail business. After all, sales translate into revenue, paving the way for growth. But how to increase sales in retail? The answer isn’t always a straight line. It involves strategic planning, understanding customers, and smart tactics to influence buyin...
Value selling is the foundation of how to increase sales in retail. It’s easy to mark down items or steer customers toward the cheapest option. Heck, that’s 90% ofretail businesshelp these days. However, markdowns are bad for profit, and the cheapest option is rarely thebestfor the c...
No logic in the catalog structure. All of the above comes down to one thing: illogical, random placement of items on the online store page. You now understand that you need a real catalog management strategy to increase your online store conversion rate. And we’re ready to pro...
The Indian retail market, which is the fifth largest retail destination globally, accordingly it has been estimated to be US$ 427 billion in 2010 and expected to grow US$ 637 billion by 2015. The rising consumerism and increased disposable income have propelled the growth of Indian retail ...
Experiential retail is blowing up and there are tons of ways you can apply the concept in your store. We teamed up with Cate Trotter, Founder ofInsider Trends, to cover this topic in-depth—read her piece below! Related Read: What is Experiential Retail? An Inside Look ...
As you think about adjusting your retail store layout, consider how you can optimize these in-store elements to increase customer flow and sales: Store layout Lighting Signage Window displays Product placement Great store design appeals to you customers in a variety of ways. It: ...
While the Fullers had limited knowledge of building a retail store, their vision and Kim’s prior retail experience helped propel them forward, and within 5 months, their first location opened. Now 22 years later, Meredith Jaye has become a staple in Chicago with multiple locations. ...
Middle of the funnel (consideration stage): Drive customer engagement and increase trust. A good strategy is offering product demos, sharing case studies, and hosting webinars or live Q&A sessions to educate prospects. Bottom of the funnel (conversion stage): Customers at the bottom of the funne...