understanding and measuring what’s happening on your site or in your app. Once you understand how often someone visits your site, how much time they spend in your app, or when they’re likely to upgrade, then you can start creating a marketing strategy to truly increase audience engagement...
Brand loyalty doesn’t appear out of the blue. More often than not, it’s the result of consistent, meaningful connections with customers. To increase customer engagement, stay focused on the strategies above, and you’ll likely see more brand advocates over time. ...
Video marketing is yet another effective tactic to increase audience engagement. Video content obtains more shares and 86% of customers enjoy watching videos over having to read other forms of content. Most brands concentrate on creating visually-appealing videos to boost their marketing game, but on...
Also, let’s elaborate on your tone response for Google reviews and mention another point. To make an impact on a new audience and increase chances for feedback, show some personal touch: call names, avoid using premade answers, and make it sound more realistic like you’re talking to a ...
Of course, it is up to you to decide if you want to create a serious or fun quiz, add photos or videos to it, and adapt it to your audience. Popular Engagement Approaches Now, since we got the introductory part out of the way,let’s focus on engagementtechniques commonly used alongsid...
While customers increasingly rely on social media to find new products and follow brands, many brands still have work to do to increase customer engagement. 8 ways customers interact with brands on social in 2025 Social media gives consumers the opportunity to interact with brands anytime, ...
5. Personalize canned responses to increase customer engagement The most important thing you can do as a brand is to make your customers feel like you’re listening and addressing their unique needs and preferences. Empathetic, personalized customer service builds trust, increases customer engagement...
“Good content is always created for a couple of people, not for everybody,” Niksays on an episode ofShopify Masters.“You really think of no more than four people that you’re trying to sell to.” This strategy can increase customer engagement by serving audiences with content that feels...
Create Audience Personas If you don't have an audience persona, and you don't know who exactly you're talking to, it's going to be hard to get engagement online. Think about it, if you're having a conversation with someone in real life and you're not taking into account who they ...
Hash it out: Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not. More on social media engagement Resources on engaging your audience on social media Tips, tools & techniques Rack ’em up: Gain likes, followers, and fans when you increase social media enga...