According to NPD, 95% of millennial cohorts are active and nearly 30% identify themselves as core athletes (3 times that of the overall US population). In recent years, brands have increased their profits by delivering youth-focused sportswear with an emphasis on design and comfort. As a resu...
One approach is to look at your current followers and customer base to identify influential fans. These people already love your brand and are engaging with your posts regularly. You can then build a list manually and message these fans directly to be part of your program. Sprout’s ...
In 2013, the hugely popular Canadian activewear company Lululemon moved into the China market launching three showrooms in Shanghai and Beijing. The brand wanted to enable Chinese audiences to get up close with the brand and experience its many facets. The brandlaunched a host of experiential ma...
Due to the unique properties of the real thing, it is not difficult to identify counterfeit products. If your watch shows a serial number, please note that it does not match the serial number on the website. If you don’t have a photo to see the time up at the auction house, or if...
In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for your
Just like on your Instagram captions and landing pages, you need a strong call to action. Tell your audience what you want, and you’ll motivate your customers to create the type of UGC you need. How do you achieve this? Review your buyer’s journey, identify parts with a high emotional...
Keep this step in mind when you’re trying to find dropshipping concepts. Enter your keywords into Google patterns to identify whether an item is trending up or down. If it’s the latter, then you might wish to return to the drawing board. If it’s the previous, however, then you can...
Another way to identify brand ambassador candidates is to look at your own customer data. Who are your most loyal customers? Who buys from you most often? Loyalty is a strong sign someone might be a strong brand ambassador. A good idea is to check your own customer data first, and then...
Finding relevant semantic keywords, otherwise known as semantically related keywords (or LSI keywords), is crucial for optimizing your content and ensuring it ranks. Here are some of the most effective methods to find LSI keywords: Bold Words in SERP Results: Identify related terms highlighted in ...
Click here to start selling online now with Shopify In this episode of Shopify Masters, you’ll hear how he built a pre-launch email list manually through one-on-one conversations, and how it helped him launch his store to $80,000 in sales. We'll discuss: How to identify if an idea...