Part 2: The Age of Greenwashing series addresses how to identify and mitigate greenwashing risks from a corporate reporting, asset management as well as advisory perspective.
To help you better prepare yourself to identify false claims and avoid greenwashing, I’ve put together this post with details and examples of greenwashing. What Is Greenwashing? The word greenwashing has a similar meaning to the term “whitewashing,” which is a marketing tactic that uses fals...
Here, we look at the concept of greenwashing to identify and avoid it and explore the implications it has on both corporate and social responsibility. What is greenwashing and why do consumers need to be aware of it? Greenwashing, a take on the term “whitewashing”, is essentially a marketi...
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmick
Now that we know the ways businesses try to “greenwash” their practices, how can you identify environmentally responsible companies? What is a green company, for example, and what are true green initiatives versus greenwashing ideas? HP stands out as an example of how proper corporate environmen...
promoting ESG investments that are not fully verified or claiming to be carbon neutral without setting and keeping to reduction targets, greenwashing is present in most aspects of our environmentally conscious world. It is up to consumers and regulators to identify and penalise those companies so tha...
You can also usekeyword research toolsto check search volume and trends. This will help you identify the most viable opportunities. Look for passionate communities online The web is pretty good at organizing itself into communities based on shared interests, passions, and hobbies—in other wor...
How do you identify greenwashing? Greenwashing is when companies make false or misleading claims about their products or services being environmentally friendly. What are examples of greenwashing? A company may be guilty of greenwashing if it makes false or misleading claims about the environmental bene...
Department of Agriculture’s BioPreferred® Program aims to increase consumption of biobased products in the country. The Program provides federal agencies with tools and training to help them meet their biobased purchasing requirements and aid consumers to easily identify commercially available biobased...
trying to identify potential greenwashing while investigating travel brands should be transparency: If a brand or business is truly sustainability-minded, it should be unambiguous regarding its current impact on the planet and destinations it serves and its specific goals for improving its own practices...