Clients are the lifeblood of a freelance business, so every freelancer needs to master how to get freelance marketing jobs. Plan on spending half of your time serving clients and the other half promoting your services. That’s the only way to avoid the dreaded feast-or-famine cycles many ...
Great. You’re one step closer to hiring a marketing person. However, now it’s time to narrow down your ideal candidate profile, and to do so, it helps to understand the four main types of general marketing managers most teams have and hire for....
Deciding when it makes sense to hire a freelancer versus an employee depends on several factors such as: Budget.Do you have the budget to add headcount? Type of work.Are you testing ideas or supporting ongoing work? Deadline.Do you need the work done quickly?
It’s important toproperly classify employees versus freelancers. A freelancer provides specific services for a negotiated rate and time period. Freelancing is also not a permanent position: you may hire the same freelancer for multiple projects over time, but the projects are independent of each ot...
Why hire freelancers? Hiring SEO freelancers saves you time and gives you the flexibility to keep your business agile. A freelance SEO specialist also has niche expertise that your internal team may not have. What SEO skills should I look for in a freelancer? As well as basic skills like on...
Once the signatures are complete, you’ll be ready to onboard the freelancer and get the project started. With the basics on how to hire freelancers under your belt, explore moretips and tools on how to run your business. Sign Up for the PayPal Bootcamp ...
What is a digital marketing freelancer? A digital marketing freelancer is any digital marketer who runs their own business to help clients. The category is broad, so it can cover all types of marketing that are common today. Digital marketers often wear many hats, and some of their most comm...
When you’re a solopreneur, freelancer or small business owner, your marketing budget will naturally be tight. So how do you find the right person to help you reach your goals?I’vecertainly got my opinions on the matter. But I thought I’d ask some of my esteemed colleagues to share ...
The Emergence of Peer-to-Peer Hiring One driver of this growth in freelancing is on the demand side in the form of otherfreelancers. We are seeing the emergence ofpeer-to-peer hiring. I might hire a freelancer to assist in my business, for example, by improving my website. Or I might...
The first step in finding a freelancer is to write a scope of work. A scope of work is similar to a job description; it will let prospective freelancers know the skills, time commitment and project deliverables for which you’re seeking to hire. ...