it’s very hard to get the right person. The classic example of this is a hacker-CEO deciding to hire a VP of Sales because he doesn’t want to get his hands dirty. This does not work. He needs to do it himself first and learn it in detail...
When’s a good time to hire a performance marketer? When you already know your product is needed (and it’s not just your CEO saying that…) and who your ideal customer is. As the cost of advertising is on the rise, you should allocate a marketing budget to paid media campaigns ...
Finding and hiring good employees is difficult. This guide will walk you through how to hire employees, with tips and examples along the way.
You hire clowns and jugglers to add pep to your annual budget presentation. Actually, I take that back. When it comes to writing and presenting, you really can't ever be too good, too engaging, too polished. Impress for Success Attracting the attention of the CEO in the right ways, at ...
” said the CEO of one leading telco. “I learned those on the job. I wish I’d known more about them ahead of time.” During the forum, participants have access to a range of resources, including a unique self-assessment tool (Exhibit 1). W...
Dig Deeper: Should You Hire Your Kid? How to Choose a Successor: Developing a Succession Plan Despite whether the next CEO will be a family member or not, there are some critical steps that the business owner must take to ensure the endurance of the business. Sometimes, a founder decides ...
Edit, step away for a day or two, and edit again. Then have someone else edit. Typos and bad spelling will come across as unprofessional, and can threaten your credibility with users. Hire a freelance editor if necessary. When writing the copy for yourDetailed description, understanding what...
Alex Ugarte, Operations Manager at London Office Space Stephanie Alston, Founder and CEO of BGG Enterprises What are the most successful recruitment strategies?Here are the top recruiting strategies to attract and hire qualified candidates:Develop a clear employer brand. Tailor your job posts to refle...
You can hire a writer, for instance, to produce a thought leadership piece for your company blog, but the CEO gets the byline — all without leaving the ghostwriter's fingerprints. Ghostwriters work behind the scenes, translating another person’s ideas and thoughts into engaging, well-struc...
Sam 分享了创业公司 CEO 的五项职责,分别是: Set the vision(制定远景和目标) Raise money(募资) Evangelize(宣传) Hire and manage(招聘和管理) Make sure the entire company executes(确保整个公司的执行和运作) 其中Execution 可以被分为两个重要的组成部分,一是你能不能想清楚该做什么,二是你能不能知道该...