The salon industry lends itself to repeat customers because the services are utilized on a regular basis. Before you get repeat customers, you need to get people through the salon doors initially. Various methods of promotion get the word out about your salon services. The way you treat those...
She worked really hard in her salon, she did everything she I showed her to do, put everything in place to get her salon business changed and working. And she worked extra time now so she could get the results she desired within her hair salon business. I want you to remind you befo...
It is important to regularly assess your business for a few reasons. As a Sola Professional, you are in total control of your own opportunity and earning potential. So whether you’re trying to set new goals to help your business grow or know how succ...
To do that, analyze the demographics and income levels of the surrounding neighborhoods to ensure they align with your target clientele. Finally, check for public transportation and parking options for your clients. 5. Design your salon layout A well-designed salon enhances the customer ...
In the end, they came to us and said, “We almost lost our entire salon because we were told that female guests are the most profitable, so we should get rid of men and get rid of children.” While that might be accurate, we found out that over 55% of their clientele was men. ...
Setting boundaries creates a standard in your salon and encourages clients to respect your time. Helping you build aclientele that’s willing to work with your schedule —not against it. After Hours Phone Calls & Texts Stylists are neverjuststylists, they are business owners, managers, and recep...
Even though word-of-mouth promotion is the most credible way to grow a loyal clientele, it does not pay your bills while you’re trying to build your business. From the very beginning, be sure and allocate funds for ongoing marketing efforts including local and online promotions and advertisi...
Host a night where nearby residents get to meet the salon workers and learn more about the newly opened business. Partnering with a bakery, bar, or restaurant to offer small bites and drinks is a great way to cross-pollinate ideas with a business that already has loyal clientele. READ: ...
It takesabout 12 monthsto build a profitable salon clientele and it takes up to 24 months until you have your ideal client base. However, with the right marketing efforts, you can reduce this time to 4-6 months. How can I improve my hairdressing skills?
After that, use your SEO tools tomeasure your SEO resultsand not only see how your strategy is working but also where you might want to tweak it to get even better results in the future. You can also exploremarketing ideas to grow your nail salonor examples ofhair stylist biographiesthat ...