To understand what works and what doesn’t, don’t forget to tap into analytics built right inside your Instagram account. UsingInstagram Insightsfor Reels, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. That way, you can double do...
The good news is that if you’re going to go viral, Instagram is a great social media platform to do it on. As it’s image and video-led, it’s easy to create scroll-stopping content. Plus, with two billion monthly active users, it’s the perfect place to connect with a large, ...
While discussions on Reddit do move quickly, the fact that threads rank months or years later highlights how the platform is different from TikTok or Instagram where posts have a relatively short life span. That’s where marketing on Reddit can support your SEO efforts as well. Brands on Reddi...
Instagram allows you to set up a storefront on your business profile, to enable in-app shopping. Both your Instagram and Facebook shops can be managed in Meta’sCommerce Manager, or directly through your Shopify store. To set up an Instagram Shop, you’ll need tostart an Instagram business...
55.4% of Instagram users in the United States are women, while 44.6% are men. How Many People Use Instagram? As of 2025, Instagram has over 2 billion active users, making up about 37% of the world’s internet users. Instagram continues to grow, adding new features and enhancing user exp...
If you want to grow your following and use Instagram search to your advantage, you need to optimize yourInstagram bio. If you’re hoping to rank for a specific keyword, it’s a good idea to incorporate that keyword into yourname or username— since both are searchable on Instagram. ...
Think of solving problems, answering questions, filling the gaps in knowledge, feeding curiosity. It is essential to understand your audience’s needs and difficulties. 2. How fast you grow your following If you’re a masterful Insta-blogger or a Facebook influencer, you will quickly gain your...
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their content—and vice versa— over time. This gives your campaign a much-needed drumbeat and builds credibility and trust. Plus, repeated exposure helpsincrease brand recall and loyalty. Look for creators who can grow with your brand and evolve into ambassadors, not just short-term megaphones...
As a community manager, your job is to grow and support an online community. In the early days of the web, communities used to congregate on website forums around specific topics, but now, the most popular places to find a community are Facebook groups, subreddits, Discord servers, Slack...