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a company tells across all points of contact with its audiences. From its visual look-and-feel to the written language, these assets amount to a cohesivebrand identity. While this article refers to the branding of businesses, the information presented here equally applies to alltypes of branding...
Webinar campaigns: You can also host webinars that focus on topics your leads are interested in hearing and then pitch them a complementary solution at the end. Webinars are effective because they allow for real-time engagement and the opportunity to address questions. Plus, you can record them...
Empower you to capitalize on emerging trends. The last one is especially important. Keeping up with marketing trends is important for your strategy, but it could be a full-time job. Free Marketing Plan Template Outline your company's marketing strategy in one simple, coherent plan. Pre-Section...
That’s why we must consistently focus on adding fresh, high-quality contacts to keep our email lists strong and impactful. In this post, I’m sharing my 19 go-to, proven, and simple ways to grow your email list. Most of these strategies are free, easy to apply, and pack a serious...
Casper is a direct-to-consumer mattress company that was founded by five guys in 2014 with the goal of revolutionizing the mattress industry. Since then, Casper has grown into a global giant with over one million customers and a value of 750 million dollars. A major contributor to their grow...
Brands use affiliate marketing as a way to strategically and organically expand their customer base. Potential ways affiliate linking can benefit your brand include: 1. Improved authenticity Affiliate marketing can feel authentic to your customers because they’re likely clicking on an affiliate link th...
Most companies don't know how to change their workplace culture. Every company is different -- some make changes happen quickly; others take more time. Some use a formal, top-down approach, while others approach change more organically. ...
s station wagon and just skipped Friday classes to drive around to these different manufacturing places meeting different people. We were two students with a very bad prototype and a small idea, and most companies it just wasn’t a good fit, but once we found the company that we’re ...
Maybe that is one of the reasons for the recent booming of the company in ASEAN, Latin American, and European countries. 18. Utilize App Store Optimization App Store optimization is one of the most prevalent techniques to draw traffic to an app’s landing page organically. Optimizing your app...