If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression. No one becomes a great ...
A Good How-to-do Briefing Writing skills is getting much more critical in contemporary society. And it could be regarded as the most important capacity in professional service firms like law firms, pr firms, ad firms, accounting firms, etc. The book layouts five chapters that well illuminated ...
Knowing how to give useful and concise briefs is something I’ve learned the hard way over 20 years as a journalist and editor. What follows is some of what I’ve found works well. Some of this might read like I’m teaching grandma to suck eggs, but I’m surprised how many of these...
I'm going to give you a sense of the kind of experiments that we actually do in the lab. We would show participants images like this one. You should see a face and a scene overlaid on each other. And what we do is we ask our participants as they're viewing a series of these ty...
This shows a manager that employees are being proactive with their suggestions and are keen to learn and work independently. There’s clearly a communication gap, a lack of direction, and employees need more briefing and guidance in the form of huddles ...
A strong and well-written video script will not only engage quality viewers but also motivates viewers to share the masterpiece with others. This will give you a dramatic increase in your viewers but it is possible only with a good YouTube script. Without a better script, viewers instantly ...
How to Write a Good ArticleHere is what an effective article looks like: A title that is informative and compelling An opening paragraph introducing the topic in the first couple of words A second paragraph that gives a bird’s-eye view of the best solution to their problem A bulleted...
That way, you can give your authoritative and in-depth content opportunities to show up in rich results on SERPs, and users might click through if they see more information available or have follow-up questions. You should consider these intents part of your SEO strategy, but think of them...
One part of my laptop is now newer than the rest of it, which should mean I don’t have to spend quite as much time with two other parts of the computer. But should I feel that good about having to send a second computer from the same vendor back to the shop? I spent a long ...
I'm going to give you a sense of the kind of experiments that we actually do in the lab. We would show participants images like this one. You should see a face and a scene overlaid on each other. And what we do is we ask our participants as they're viewing a series of these ty...