1. Get influencers to review your products Today’s audiences are skeptical of the claims put forth in branded marketing collateral. They would rather get product recommendations from real people–including influencers. More than60% of consumerstrust the fidelity of influencer reviews, which is near...
public figures, industry experts, and thought leaders. Many social media influencers partner with brands to monetize their authority and reach audience segments. They might feature a brand’s products or services on their social media accounts, post product reviews or recommendations, or otherwise adv...
Reduce the risk by usingInfluencer Analyticsto find vetted influencers. Influencer Analytics uses AI to gauge a creator’s channel quality score. So you can be confident in the influencers you connect with. Choosing the right or wrong influencer can make or break your brand. That’s why it’...
If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. This can be a good idea if you’re new to influencer marketing or you want to focus on nurturing a few long-term partnerships...
3. Market Your Products on Social Media You probably already know that social media is vital to product marketing. But we’re not just talking about logging into Facebook, writing a 30-word post about your product, and blindly praying that you get some new leads. ...
1. Determine your goals As with any good marketing strategy, the number one thing is to outline your goals. Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. It will also help you know the metrics you should track...
However, this doesn’t mean paying Kim Kardashian to post about your SaaS product. Instead, keep your focus on relevant, accessible influencers who can bring value and growth to your brand. Here’s how you can grow an influencer team for your company (and why you need them). Why You Ne...
Influencer gifts offer a way to sweeten the collaboration with your influencer partners. (Who doesn’t love a free gift?) The influencer gifting process gets your product into the hands ofcontent creatorsas quickly as possible, ensuring they have ample time to test, use, and enjoy it before ...
Your influencers must be authentic and credible. How do you know that an influencer is authentic and credible? You can easily tell by looking at their content. The audience should feel that the content is authentic. If it is a beauty product, they should be able to feel that the influence...
When an influencer provides positive customer feedback, product reviews and other types of user-generated content, people listen. Their input can encourage thousands of their followers to try your product. 6. Influencers boost your brand authority. Influencers can help you become a thought leader ...