(Image credit: Duolingo) Duolingo starts by giving you a choice of languages to pick from with more than 36 options. For pure beginners, there are basic lessons to get started with right away. For those who already have a level of understanding, a placement test can be taken to determine...
Subscribe to get access to these posts, and every post. Subscribe I was at a small event a few months back where Jorge Mazal (former CPO of Duolingo) shared the story behind Duolingo’s growth reaccelerating. I was captivated. I’ve never seen a growth story like this before—4.5x growt...
The size of the market was key to laying the foundation for Duolingo’s success. Duolingo was able to use the scale of their target market to beta test their idea and figure out early on what resonated with users. But they didn’t just crowdsource feedback. The plan was eventually to cr...
What you have come up with is what I like to call your “One Big Goal”.It represents the single biggest difference you can make to your life. If it doesn’t, you should go back to your list and think harder about what you truly want from life. An obvious example of such a goal ...
Step 4: Give immediate feedback People like to know how they’re doing. So, when your users do something cool or earn points and rewards, let them know right away to keep them engaged and motivated. This feedback can take the form of visual pop-ups, sounds, or messages that acknowledge...
Listen to your speech therapist. Especially when she says things like:You’ll never go back to work again. You highly doubt she sounds like a Disney villain — if Disney ever makes a movie about corporate America — but you’re living in your sort of beat-up head at the moment. Since...
practice everyday, slowly progressing until I get stuck and go back to Hiragana to refresh my memory. It took many months and lots of efforts to complete the Japanese course. Learning new things in a foreign language is difficult, but Duolingo has mastered the art of making it fun all the...
Duolingo’s most successful gamification strategy is the concept of the streak. Users need to practice every day to keep their streak alive, and if you miss a day, you start over completely. For many users, having a high Duolingo streak is a point of pride. ...
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Step 1. Gather feedback from retained customers and users To better understand what your retained users value most about your product, send them an email or survey with some of the following customer feedback questions:What do you like the most about our product? Which feature or features do...