But although this illustrates the metaverse as it is now, these technologies are not essential to the concept of the metaverse itself. From its current form, the metaverse might expand into an open, interconnected network that could replace the mobile internet as we currently know it. When will...
Whether companies want to leap or tiptoe into the metaverse, they should decide which of these key technologies aligns with their business strategies.
This one goes without saying but I’ll say it anyway. You need to have an Oculus Quest 2 headset to fully experience the Metaverse. Since VR provides the most immersive experience, the Quest 2 will be required so you can get lost in it. Furthermore, do make sure you have your headset...
which last year partnered with Coca-Cola to design virtual wearables for the beverage giant’s first NFT collectibles offered in the metaverse, said companies should have specific goals when they venture into these virtual-world platforms.
We recently caught up with Rene Reyes, founder of Karma the Game of Destiny, and chatted about how and why you should join the metaverse, what Reyes thinks the future of the metaverse will look like, what roles brand ambassadors will have in the metavers
We certainly don’t want the metaverse to become the bad sequel to the internet. So how do we fix it even before we build it? By avoiding repeating past internet mistakes. Understanding why we're building it, who can seize control of it and what makes it different. ...
But as hardware developers likeMeta,Snap, andSamsungrelease better and cheaper VR headsets, and games likeFortnitedebutnew virtual spaces that aren’t focused solely on gameplay, there will be even more ways for marketers to take advantage of the social and technological aspects of the metaverse....
But many brands and agencies have since gone further into the metaverse – this isn’t something to get ready for in the future, this is happening now. Recreating reality: VCCP built virtual offices in gaming and social platform Roblox, using its London Victoria office as a base design, but...
In the How Talks: Publicis Sapient convened business leaders working at the forefront of the metaverse to discuss how businesses can rethink their strategy and prepare for the metaverse.
1. Enter the metaverse and participate as a user. If you want to understand the metaverse you have to just enter it. Because actually it’s not that difficult to participate. While the concept might feel abstract things will get way easier to understand once you are actually ‘inside’. It...