Color psychology tells us that different hues and tones can elicit emotion from audiences, impacting their behavior. The intent when choosing a logo color scheme for your design serves two purposes: first, to get the reaction you want out of your customers and second, to enhance your brand’s...
As we stand on the brink of the Year of the Dragon, the possibilities for innovative and culturally resonant campaigns are as boundless as the dragon’s mythical flight. We’ve explored the trends, strategies, and creative directions that brands like Gucci and others might embrace to celebrate ...
Understanding what goes into a first-rate slogan can help any business develop messaging that resonates and sticks in consumers' minds. We'll cover tips for brainstorming and evaluating potential slogans to find the right fit for your brand story and goals. ...
Other elements like slogans, symbols, and variations of lettering and colouring may also fall outside the scope of copyright protection. So, what can you do to protect these elements? That's where trademarks come into play. While copyright focuses on the actual content of a work, trademarks ...
There are a few features that come together to make the best slogans. Here are four qualities every tagline should have. The first secret of how to write a catchy slogan is simplicity: Avoid being too smart or abstract. The key is to make it easy to understand and recognizable by using ...
Let’s examine what makes a slogan work and think about how these lessons can be applied to professional branding. What Is a Slogan? First and foremost, what exactly is a slogan? Of course, you’ve seen and heard slogans that stick with you, but you can’t just slap on a catchy ...
Custom canopy tents uniquely showcase your brand elements, such as logos, slogans, and key messages, boldly and creatively. The vast surface area of these tents allows for large, impactful designs that capture attention and communicate your brand’s values and offerings succinctly. Beyond standard ...
You'll need crisp, consistent messaging across all touchpoints to convey what your brand is all about. Tagline– A short, memorable phrase that captures your brand. e.g. Airbnb's “Belong Anywhere.” Slogans– Phrases in promotion materials. e.g. De Beers' “A Diamond is Forever” ...
Michelin man outside a tire shop. It’s common for the mascot to use a catchphrase or slogan, like “It’s not easy being cheesy” fromCheetosor “A better way forward” fromMichelin.When repeatedly used in commercials, these slogans and their mascots are another tool to build brand ...
Brand messaging is how your business communicates, using specific words and phrases, to convey your brand values and value proposition to a target audience. A tagline is one specific phrase that defines your brand. Taglines are generally for the company itself, while slogans may be created to ...