Create a support subreddit for your brand.This is where your customers could ask you questions. If you go this route, be sure to monitor it closely so no important issues slip through the cracks. These can all be effective strategies, but it's always possible you may get called out for...
The two cover the different outcomes of a presentation, the pros and cons of different formats (slideshow and boards) and how they can best be used, key words that should not be used, dealing with questions, how to be convincing, how to sell a key point, what content should come first...
Whether you're frontline, managing a team, or focusing on company-wide improvement, these customer service tips ensure you stay competitive.
It's not easy to acknowledge that you let a customer down, but getting to the root of the problem is an essential step to properly handling their complaint. If you get this feedback online — such as an online review or through social media — you have some time to understand where ...
While you can certainly collaborate with influencers (more on that later), a smart way to get more followers without the extra cost is to have a dedicated creator or creators in your Instagram content. Think of these personalities as your spokespeople. Having one or a small handful of spokesp...
Going back to our diagram, we can see that each type of equity has a connection with generating customer equity. In short: Better brand equity means higher customer equity because you’re able to attract new customers and retain your existing customers with your reputation Better value equity me...
Purpose, on the other hand, helps the company prioritize the few areas where its unique strengths intersect with the broader ESG targets, which guides the company toward areas where it wants to “win” as opposed to the areas where, at least for now, i...
This ensures your brand is always open to collecting feedback and that your customers will always have a quick and easy way to get in touch with your company. Social Listening Tools: Stay in the know with social listening tools. Monitor online conversations about your brand, products, and ...
The company may use a design firm or logo design software to come up with ideas for the visual aspects of a brand, such as its logo. A successful brand accurately portrays the message or feeling that the company wants to get across. This results inbrand awareness, or recognition of the ...
Some marketing campaigns try to trigger virality; however, many times, just exactly what goes viral remains a mystery. Once something goes viral, it is a highly effective way for a message to gain popularity. Viral marketing can increase a company's reach and, ultimately, its customer base. ...