There are two main places YouTube users will see suggested videos: on the homepage and while watching other videos. These recommendations are made using YouTube’s algorithm, but the algorithm works differently for each of these spaces. Homepage When you head to the YouTube website or open th...
Whether you’re a marketer, content creator, or business owner, understanding how the YouTube algorithm works can help you grow your channel and reach more viewers. In this article, we’ll break down how the YouTube algorithm works in 2025 and share strategies to help you succeed....
You may have come across viral posts or YouTube videos that reference a so-calledTikTok algorithm point system— a scoring model that supposedly ranks user interactions (like likes, shares, and rewatches) with different values to determine whether your video should be shown to more users. While...
The YouTube algorithm works on more than just clicks – it measures if the people clickingactuallywatch the video, how much they watch, and where they click beyond that. Encouraging viewers to subscribe and watch more videos is something you can physically say in your content, as well as org...
Engagement is a key part of the YouTube algorithm and, therefore vital to get your videos in front of a wider audience. One easy way to build engagement is to reply to comments. If someone has taken the time to comment on your video, send them a reply to help them feel like part of...
But let’s see some statistics: for example, every month, there are 1,8 billion people using YouTube. A huge number, right? Here’s another one: over 300 hours of video is uploaded to YouTube every minute. No surprise, you need a good algorithm to be able to rank your videos easier...
To get videos to rank on YouTube, we must first understand the YouTube algorithm and YouTube’s ranking factors. Like any search engine, YouTube wants to deliver content that answers the searcher’s query. For instance, if someone searches for “how to tie a tie,” YouTube won’t deliv...
1. Log into your business’ YouTube channel and upload your video ad If you don’t have a YouTube business channel, make sure to sign up and fill in all the necessary details. Once you've done that, don’t forget to optimize the video for organic YouTube search. This means that eve...
Under “Description,” flex yourbrand voicemuscles and give a brief outline of your store, products, andmission. Incorporate any importantkeywordsfor your store to help your target audience find you when they search YouTube. This will also help theYouTube algorithmunderstand what your channel is ...
YouTube explains theirdiscovery and search ranking algorithmin two sentences. Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query...