How to Get Into Advertising is the essential guide for anyone considering a career in advertising, media or marketing. The book is packed with information on jobs in account management, planning, media, copywriting, art direction, sales promotion and TV production, and is written in a readable...
Strategies and techniques to capture your target audience's attention and drive revenue growth, from business.com sales and marketing experts.
According to David Polinchock, the founder and chairman of Brand Experience Lab, such marketing can increase sales by up to 300%. Polinchock further explains that "the more that you can target an ad specifically to what a person is looking for, what they might need and who they are, ...
Marketing is everything a company does to attract and retain new customers. Advertising is part of the marketing process, albeit the most visible part.Start your online business today. For free.Start free trial People might use advertising and marketing interchangeably, but they’re very different...
If you re interested in marketing and advertising, Volkswagen s "Think small" campaign for the Beetle when it was first introduced to North America in 1959 looms large as one of the greatest advertising campaigns of all time. It wasn t just a revolution in automotive advertising; it changed...
Mobile marketing covers a wide range of subjects. No two businesses view everything the exact same way, nor do they market the same way. A method that works for one business may be useless to the other. The tips in this article should help you get started. ...
Beer brandHeinekenused data analysis to get a better view ofcustomers’ preferred digital channelsand their beer consumption, relating the two for a more effective, integrated approach to sales with marketing in mind. The brand found that many of the marketing activations they put out on “traditi...
The concept of storytelling in marketing is growing in importance as the advertising landscape continues to evolve and develop. Our customers are smart; they know that interactive content is available, and they’ve probably already used it themselves, so they question why their f...
Product marketing is the process of promoting a product and selling it to customers. But, it's not as simple as that. A lot goes into marketing products, and how you go about it could make or break the success of your business. That's why it's so important to know how to market ...
Reality: Marketing has a lot more to do with math and science than it does with creativity. Creativity is to marketing what paint color is to building a house. It’s an important and necessary part of the process, but it’s of no use whatsoever while the architects, engineers and builder...