Outlook, one of the most popular email clients, is widely used by individuals and businesses alike for managing their email communications. Over time, the sheer volume of emails received and sent can become overwhelming, making it challenging to locate old emails. If you use Microsoft Outlook to...
1. Make it insanely easy for people to sign up to your email list Whichever tactics you use to build your list, you need to make things extremely simple. If you turn the process of signing up to your list into a long winded process, people won’t subscribe. 2. Make your “opt-in ...
Apart from Hotmail, Yahoo is another email provider that's shrinking in popularity these days. If you have a Yahoo inbox, check our dedicated guide toexport your old Yahoo emails to a different account.
Online competitions –Using raffles, giveaways, and other forms of contests are a great way to re-engage an old email list, especially if there is a chance for subscribers to win a valuable prize.Examples of effective re-engagement emailsWe know the why ...
Get the breakdown in our post: How does email work? Why do emails fail to send, and how can I fix it? Don’t give up too easily – just because your email failed to send this time doesn’t mean you’ve stumbled into an unfixable situation. The reasons your email failed to send va...
Speaking of segmentation, this is the first step to improving your email click-through rate. 1. Segment your email list One-size-fits-all messaging can only lead to bumping your unsubscribe rates. Forty-year-old mompreneurs will have different buying habits than 20-year-old male students. A...
Use segmentation to make your emails more relevant People are more likely to open an email if its subject matter is specifically geared toward them and their interests. Segmenting your audience — which means splitting them into groups based on characteristics like location, buying habits, or gender...
A single follow-up email can dramatically increase the response rate. It means you can target both types of customers: The ones who didn’t respond to your first touch point so you can remind them of the pending survey. The ones who submitted the response so you can ask some follow-up ...
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Similarly, in Gmail, an archive is a repository of your messages that you don't use regularly. Putting an email in your archive is storing it someplace out of sight and out of mind. But it's still there if you need to come back to it someday. It's like your basement, where you ...