In its early days, the modern dating app focused on college students. They wisely hired “college campus reps” and put them in charge of really penetrating the student populace. These influencers would organize college parties, with guests either having to download the app to enter, or to fi...
We get it all the time. Plenty of people have done plenty of good things for you and me, without asking for or expecting anything in return. Lately I’ve been thinking about scaled generosity, about how helping people in one way can lead to helpfulness elsewhere. Last year at WDS we...
Four years ago, Lululemon decided to start creating shoes. Under the leadership of chief product officer Sun Choe, the company hired a team of experts, including George Robusti, the former senior design director for running at Adidas who now leads Lululemon’s footwear design. And rather than...
I have to look at certain moments and think, "Wow, okay. We've come far." I don't think there's ever been a point where I've been like, "Okay, we're starting to get traction." It's been steady
But if you look at different types of consumers and the brands they might buy, when thinking about a consumer that might buy from Patagonia, Lululemon or Nike, they're probably somebody who is willing to pay a little bit more because they want that brand. They want reliability in terms ...
While some content writers will have basic SEO knowledge and can play around with SEO SaaS tools, they should be hired on the basis of their writing chops alone. They could potentially plug in some SEO gaps in the very early stages of a content marketing program, but you will need to hir...
For us, we were looking at brands like Lululemon, Patagonia, and Nike. Brands that have earned the right to do other things over the course of time. We felt that in order to do that–in order to put our best foot forward–we would need to make a bigger upfront bet because we didn...
Have you played in bands and enjoyed playing with other musicians? If so, you might be able to work as a session musician. Session players are usually hired to record music in the studio, but you can also get paid to perform on stage with a band or solo artist. ...
Johnson was also trumpeting a major new investment in Martha Stewart Living Omnimedia and an agreement to open Martha Stewart stores within Penney. Meanwhile, Johnson was recruiting a team of high-priced all-stars from the outside. He’d hired Michael Francis, the head of marketing at Target,...
At Pioneer Courthouse Square, known as the "living room" of the city, there are ethnic festivals, lunchtime concerts, sandcastle contests, and chilly winter beer celebrations held throughout the year. Visitors will also find parades, parties -- really any excuse for Portlanders to get together....