Duolingo requires students to go back and forth between their native language and target language across reading, writing, speaking, and listening. In the stories section, students can practice more conversational, situation-based skills. In the paid version there is smart adaption in which learning...
Subscribe to get access to these posts, and every post. Subscribe I was at a small event a few months back where Jorge Mazal (former CPO of Duolingo) shared the story behind Duolingo’s growth reaccelerating. I was captivated. I’ve never seen a growth story like this before—4.5x growt...
The size of the market was key to laying the foundation for Duolingo’s success. Duolingo was able to use the scale of their target market to beta test their idea and figure out early on what resonated with users. But they didn’t just crowdsource feedback. The plan was eventually to cr...
External triggers:Duolingo re-engages users through external triggers like emails andpush notifications. This keeps users coming back and prevents them from abandoning the app. The Streak:The ‘Streak’ feature rewards users with badges and incentives for daily app usage, creating a strong daily le...
hit a 60-day streak in Duolingo, and download an app with different brain exercises to improve your memory, attention, and problem solving. Your speech therapist makes you read an article inThe New Yorkerwhile listening to music, to practice dividing your focus and attention between two different...
The answer to both questions should be an emphatic “Yes!” What you have come up with is what I like to call your “One Big Goal”.It represents the single biggest difference you can make to your life. If it doesn’t, you should go back to your list and think harder about what ...
practice everyday, slowly progressing until I get stuck and go back to Hiragana to refresh my memory. It took many months and lots of efforts to complete the Japanese course. Learning new things in a foreign language is difficult, but Duolingo has mastered the art of making it fun all the...
Duolingo’s most successful gamification strategy is the concept of the streak. Users need to practice every day to keep their streak alive, and if you miss a day, you start over completely. For many users, having a high Duolingo streak is a point of pride. ...
GPT-4 is currently available to ChatGPT Plus subscribers or as a standalone API that’s already powering a number of apps like Duolingo, Stripe, and (a shameless plug) Taskade. Whether we like it or not, the genie is out of the bottle—AI will disrupt many industries in the coming yea...
Once you’ve collected all the feedback from your deactivated users, analyze the answers and look at what your retained customers did differently from those who churned. Map this information with what you learned from your user analytics to get a complete picture of your product’s user ...