Apple TV+ may have only hit the scene in 2019, but it's been going head-to-head with giants like Netflix, Amazon Prime Video, Disney+, Max, and Hulu since day one. Unlike it's competitors, it prioritizes exclusive content with a library of originals that have been turning heads with...
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Gain competitive insight.You can learn which competitors they also shop from and why you're not getting that business. “Surveys help you take a pulse on what is and isn't working—this is important because unless your product is unique, you have competition,” says Deana. “A survey can...
The way you’ll get your competitors’ backlinks is by using a backlink analysis tool. There are lots of options out there, but I’ll share with you a few that I like to use. The first is Moz’s Open Site Explorer (OSE). If you read my blog regularly, you’re probably sick of...
How is their pricing? Higher, lower, or on par with your own? When it comes to pricing, don’t blindly match or undercut your competitors. You don’t know how they got theirpricing strategyand competing on price is a loser’s game. ...
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eBook: How to get your customer service right, every time Free download Related resources Customer Service Omnichannel Customer Service 12 min read Customer Service Frontline Customer Service 10 min read Customer Service Social Engagement 14 min read ...
If the calculated price is much higher than your average competitors’ pricing, you may need to reconsider your production costs. If your price is low, you may be able to plan for an even higher profit margin. 3. Factor in fixed costs ...
Another problem is that the email quote nails the client’s focus to the price, rather than the results the client is looking for. This leads into another issue: bargain hunting. When the only difference you offer from your competitors is a price point, clients will go shopping for the bes...
Most often, penetration pricing is used by new competitors entering a market for the very first time. These companies do not have an existing presence in the market and are often not known or may be young. These companies may have limited resources, so they may not be able to deploy capit...