What is a Sponsorship? A sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. In exchange for supporting the nonprofit, the company gets their name and logo on things like: Banners T-shirts or wearable swag Poste...
Alright, let’s get into it! What is Event Sponsorship? Event sponsorship is a partnership between a company, brand, or corporation and an organization or nonprofit. Typically, the sponsor will give monetary or in-kind donations to support the event. In return, the sponsor gets perks like: ...
There are manygreatways to kick off the relationship. Especially with local business sponsorships, you may already share a mutual friend or have met the person in real life. Strike up a conversation with any relevant contact you have at the company and see if you can get the name of a s...
Prepare a pitch. Draft a pitch that outlines why the company should sponsor you and what a sponsorship would entail. Explain your mission, detail how your work lines up with their company values, and highlight any existing connections, such as employees who are already involved with your ...
If your board members, key donors, or other members of your organization have connections or contacts at a particular company, ask them to reach out directly and request a sponsorship. Or, at the very least, see if they’d be willing to make a warm introduction for your organization. This...
sponsorship, whereby the company pays a percentage of the total fees when the employee meets certain pre-arranged conditions. For example, if workloads and deadlines are not compromised after attending the first couple of programme modules, the employer reimburses a pre-agreed amount to its employee...
Before we dive into how to get sponsors for an event, let’s make sure we’re on the same page about the role of event sponsorship. Here are some frequently asked questions about nonprofit event sponsors. What is an event sponsor? A sponsor is any person or company that provides something...
2. Work your way to the decision-maker — it’s worth it There are a number of ways to find the sponsorship decision-maker at the company you’re interested in partnering with. Attending an event your potential partner is sponsoring, for example, is a great way for you to make connectio...
You are going to put in effort to get sponsorship, you may as well make sure it gets to the right person. This sounds obvious but a little time spent looking around the contact area of a company’s website (which is nearly always found at the bottom of a webpage) will result in a...
benefits of the sponsorship. The company wants to be known as a socially-engaged organization involved in a variety of initiatives benefiting local communities. In each example given, the organization receiving the sponsorship was already up and running and working to achieve aims that adidas ...