Anything from your company business name, color, slogan, symbol, and tagline to even a jingle can be trademarked. Think of it this way: if it helps your customers identify your brand among the other businesses and say, “Yes, I know them!” then it can be trademarked. The following th...
Even better, many state-based business searches allow you to filter by business structure, name, or even the identification number you'd find on a company's legal documents. This can help you ensure that your new business' name isn't taken or is too similar to an existing company. Keep ...
If you wanted to trademark your company name in the clothing class and also protect it from unauthorized use in the printing industry, for example, you’d need to pay the filing fee for both trademark classes ($500 to $700 total). There may also be legal fees to consider, particularly ...
Your brand is your company’s identity, so it’s critical to secure it with a trademark, which prevents someone from improperly using your business name or branding. To get a trademark, you’ll need to file an application with the United States Patent and Trademark Office (USPTO). However,...
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Startup 2025: How to Business names, logos, products, and labels can all be trademarked. There are multiple benefits of trademarking your business name. Learn how to get started, here.— Getty Images/Chaosamran_Studio A strong name is important for any business. By trademarking your ...
a company. If your trademark is on the Supplemental Register you can still sue for infringement, but the fact that your mark is on the Supplemental Register is essentially a concession that your mark isn’t inherently distinctive, which requires you to separately prove that your brand name is ...
United States Patent and Trademark Office (USPTO) will need in order to trademark a name and logo. The first is your mark, or the brand element you’re registering a trademark for. In this case, your marks are your company name and logo. They are marks of your trade. Trademarks. ...
Your business has a name, and it also needs to have its own recognizable logo in order to establish a visual representation of your brand. The logo needs to perfectly reflect your company’s market niche and brand personality. It should also be unique enough to differentiate your company from...
Learn how to successfully protect your brand by registering trademarking your business name, plus learn how to avoid seven of the most common pitfalls.