Branding experts often advise businesses to choose a brand name that describes their product or service — PlumbingMasters, for example, or Gianni’s Pizzeria. From a legal standpoint, however, these kinds of names aren’t likely to receive significant trademark protection under federal law. If yo...
Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A trademark could be a word, phrase, tagline, or logo associated with your product or servi...
02. Get to know your target market While you can afford to use cool, foreign words for a younger audience (Uber), it’ll probably be safer to stick to more established terminology for an older niche (Liberty Mutual). Always make sure your brand name speaks the same language as your pote...
In that example, for instance, shoppers know they’re getting the authentic hoodie because the brand’s slogan and logo are trademarked—both are only approved for that business to use. How to get a trademark in 3 steps The exact steps of your trademark registration process will vary ...
which can include tangible things like products or intangible assets like business ideas or processes. Copyright protection applies to creative works like art or books, while a trademark usually protects assets associated with a brand (trade name, logo, etc.). The requirements and federal registratio...
If you want to protect your business's intellectual property, the first step is to register and trademark your brand name. Here's how.
The ultimate guide brand naming for creatives who want to learn how to brainstorm names for your clients, or an entrepreneur who's looking to brand a name.
Remember,it’s much easier to choose the right name in the first place, rather thanchange domain namesin the future. With that in mind, let’s get stuck in! What’s the difference between a domain and a URL? Before we go any further, some of you may be wondering what a domain is...
Brand your business Create a professional business website Market and promote your business Build a team 01. Brainstorm and refine your business idea You might already have a great business idea that you can’t wait to start, or maybe you’re still in the early brainstorming stages of...
Enhance Brand Recall: Memorable domain names stick in people’s minds, leading to more repeat visits and word-of-mouth referrals. Support Marketing Efforts: A good domain name makes your marketing campaigns more effective, as it’s easier to share and promote. Understanding the significance of a...