Example:utm_content=sidebar_link or utm_content=header_link 5. Term A term- or keyword-based tracking code identifies the keywords you've paid for in a PPC ad. If you pay for a Google Ads campaign to rank under the keyword "marketing software," you might add the following UTM code to...
An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s analytics soft...
When an affiliate partner—the creator, influencer, or publisher posting the link—signs up for a brand’saffiliate marketing program, they receive a unique link to thebrand’s websiteor product pages. These links contain the affiliate partner’s unique ID to enable the tracking ofconversions. ...
For example, a cell size of 0.5 is half of a degree in geographic, but 0.5 meters in UTM. Number of rows, columns used with the cell size to determine the size of the fishnet. Opposite corner of fishnet (X,Y)—The coordinates of the opposite corner of the fishnet. If zero is ...
2) Use UTM Links UTM links are essentially links with "tags" within them that allow you to refer back to them easily when analyzing your data in whatever data tracking tool you use for your business (for example, Google Analytics). You can create these links using a tool such as Google...
and use prominent calls-to-action that encourage readers to click. That will help your content stand out from the sea of other newsletters your subscribers may receive. Don't forget yourUTM linkswhen planning your email marketing, you'll need these to track the implementation of yourKPIsand h...
1. How to use the ‘source’ UTM parameter in social media You can use the name of the social platform you’re sharing the link to (e.g., LinkedIn, Facebook) as the source UTM tag. The source parameter is about answering the question: “Where is my traffic coming from?” ...
UTM codes UTM codes are bits of text you can add to a link that tell Simple Analytics (as well as other analytics tools) a little bit more information about each link. Here’s a sample of what one looks like: https://example.com/landing-page?utm_source=company-x&utm_medium=newsletter...
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1. Create a tagged link To create a tagged link for tracking SMS traffic, you need to use UTM parameters, which is extra data attached to your URL. The easiest way to do this is by using theGoogle Campaign Builder URL tool. Here’s how to set it up: ...