Example:utm_content=sidebar_link or utm_content=header_link 5. Term A term- or keyword-based tracking code identifies the keywords you've paid for in a PPC ad. If you pay for a Google Ads campaign to rank under the keyword "marketing software," you might add the following UTM code to...
You don’t need to use all UTM parameters for every link, but it’s a good idea to at least use “utm_source,”“utm_medium,” and “utm_campaign.” These three can help you understand how different sources and campaigns perform. UTM Content Parameter The content parameter is useful whe...
such as which social media platforms generate the most visits, by utilizing analytics tools for campaign tracking. The technique of using UTM tracking parameters is important for evaluating the specific link performance
2) Use UTM Links UTM links are essentially links with "tags" within them that allow you to refer back to them easily when analyzing your data in whatever data tracking tool you use for your business (for example, Google Analytics). You can create these links using a tool such as Google...
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You can use the UTM parameters — the short tags within the UTM link, which we'll discuss below — to track big-picture info, like how much traffic you’re getting from certainsocial media platforms. You can use them to track the details, too, like how much revenue you get from an ...
and use prominent calls-to-action that encourage readers to click. That will help your content stand out from the sea of other newsletters your subscribers may receive. Don't forget yourUTM linkswhen planning your email marketing, you'll need these to track the implementation of yourKPIsand h...
UTM codes UTM codes are bits of text you can add to a link that tell Simple Analytics (as well as other analytics tools) a little bit more information about each link. Here’s a sample of what one looks like: https://example.com/landing-page?utm_source=company-x&utm_medium=newsletter...
There are five various UTM parameters to use: utm_source – shows where the traffic came from, such as email channel; utm_medium – identifies the type of medium used for the link, distinguishing whether it is an email, social media, or pay-per-click advertisement; ...
How Google Analytics works with MailerLiteHow to enable Google Analytics in campaignsHow to enable Google Analytics in sitesWhere to find the results after enabling Google AnalyticsHow to add custom UTM tags for Google Analytics Still have questions?