For example, 44% of small business owners say digital tools help them reach new customers, the Small Business Owner report found. Small businesses can tap into a wide variety of effective techniques to successfully generate new sales leads and drive more revenue for the business....
In order to generate leads, you need a promotional plan that will get your products and services in front of members of your target audience. There are a number of ways you can promote your business, and again, you will want to use your marketing plan to identify the most effective method...
Business-to-business sales isn’t an easy task. The buying journey for business customers is lengthier. The sales techniques your team is using to convert B2C customers won’t fly when businesses demand high ROI on the products they buy online. ...
These apps can do everything from send customer communication to generate financial reports, freeing you up to do more. But soon, you’ll likely need human help, especially if you need to offload manual tasks or hire employees for customer service. If your brand guidelines didn’t include ...
Like a business plan, a sales plan is a customizable document and should reflect the specifics of your company or small business. What you include in the document — and how you go about creating it — will be unique to your scenario. ...
Sales planning is an essential component of strong selling. This guide to the sales planning process will ensure your sales plan is sound and effective.
A sales forecast helps you understand your financial position. It can be a good starting point for setting goals and provides guidance in many areas of your business, such as planning for new hires, purchasing inventory and equipment, knowing when to preserve cash, increasing your marketing ...
Despite a strong R&D pipeline, new ideas at a leading global energy player frequently did not reach sufficient scale to generate meaningful new revenue streams. To change this, the company used the scale-up-factory approach to address a key business goal: build and scale dis...
Another strategy is to build a landing page, which can help you generate and gauge interest. If you find that your idea doesn’t pique interest, it’s time to reassess. Consider how you can refresh your idea to bring something new to the table, or how you can adapt it to more ...
Your goal is to understand your potential customers better as you gauge the ultimate potential for growth for your eCommerce business. These benchmarks will also help you forecast revenue and demand as accurately as possible until you begin generating sales and have an earnings history to use as...