Warm leads are better placed in nurturing campaigns, where they can be educated and kept engaged until they’re ready to make a purchase. Finally, hot leads are best placed directly in contact with your sales team so that your agents can make the final effort to convert them into clients. ...
What if you have to generate your own sales leads? What is a Sales Lead? Sales leads are individuals or businesses that are prospective buyers. A sales lead is identified via marketing and advertising, referrals, social media, networking and outreach, product trials, or consultations. A lead d...
A lead gen funnel can range in complexity from surprisingly simple to I-need-a-degree-in-rocket-science to understand. Your funnel should go hand-in-hand with the marketing team'sgrowth marketing tactics, so you're on the same page. A leads funnel has three stages. Let me walk you thro...
B2C businesses can generate leads too Many B2C (business to consumer) business owners think lead generation through content marketing is only useful for B2B marketers. What they don’t know is that content marketing is a way to offer value to prospective customers. And in today’s uber-competit...
Get in touch Business-to-business sales isn’t an easy task. The buying journey for business customers is lengthier. The sales techniques your team is using to convert B2C customers won’t fly when businesses demand high ROI on the products they buy online. ...
Welcome to the My Wife Quit her Job Podcast; today I’m excited to have Bill D’Alessandro back on the show. Now if you don’t remember Bill he was featured in episode 48 where he talked about how he purchased an ecommerce business and doubled its sales in just one year, now it ...
1. How to work together to build high ROI email campaigns Email remains one of the best ways for sales and marketing teams to generate leads. There are a lot of channels to invest in, but email should be high on your list because it provides structure you can automate to nurture and co...
Let’s dive into more tips on how to ask. 1. Make asking for referrals a requirement The biggest mistake companies make is that they aren’t asking for client referrals in their sales process. Most of the time, if you have a salesperson or some sort of onboarding strategist, those indiv...
When thinking of e-commerce, some people may only think about business-to-consumer (B2C) sales. However, business-to-business (B2B) sales have huge potential online too. The internet is a great place for businesses to connect with leads, potential customers, and other businesses. In ad...
The decision-makers involved in the B2B buying decision Which channel(s) they’ve used to contact support previously The sales representative they’ve spoken to The subject of their previous enquiry, and the outcome Any touchpoints they’ve had with your brand since their previous support request...