He proposes building loyalty through establishing brands that appeal to the personality and behavior of target customers. He also emphasizes the importance of give-and-take in customer service.McKeeSteveEBSCO_bspBusinessweek OnlineMcKee, S. (2007): "How to Generate Real Customer Loyalty", Business ...
Drill down into your customer service department’s needs, methods, and metrics. Talk to your agents and involve them in the goal-setting process. Setting and achieving goals together is an effective way to get to know your department inside and out — from your employees’ and customers’ pe...
However, knowing how to generate leads online for your business is one thing and its successful implementation is another. It involves a complete understanding of your target audience, their needs, behavior, and preferences. Knowing the channel and marketing preferences of your customers is equally...
Learn how to generate sales leads for your small business to ensure you can build a healthy pipeline of potential customers.
In order to generate new leads, think of new ways to interact with potential customers. Sponsoring a charity drive or a networking or educational luncheon might be a way to interact with your community while also generating leads.10. Don’t give up! Successful...
How to create a customer persona You can get started creating customer personas in a few simple steps. Building these personas can help you better understand the types of customers you’re trying to attract, improving your marketing efforts and enabling you to deliver better customer service. 1....
Give your most-suited pitch to prospects Knowing the kinds of customers who approach you (or who you approach from the leads you generate) lets you tailor your sales pitch. Customer personas make sure that your sales agents and customer-facing employees know what people are looking for in gene...
Research from Motisa shows that customers that have an emotional relationship with a brand have a 306 percent higher customer lifetime value (CLV). For a small business or startup? That could be life-changing. When you have a clear vision of your customer, you are able to generate better...
5. Leverage Social Media to Connect and Engage Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube channe...
Find the right prospective customers You need to make sure your sales pipeline remains strong.Our experienced team will walk you through the process of generating awareness for your products and services, so your leads are more likely to become customers. ...