your reach could be exponential. However, you don’t want to be overly broad, as it will impact performance. Instagram advertising has many targeting criteria to get in front of the right people, including location, gender, age, purchase behavior, and more....
So you need to consider the industry benchmarks to see if an influencer is seeing enough engagement. Travel influencers, for instance, saw an average post engagement rate of 1.22% as of May 2024. And beauty influencers had a 1.26% average engagement rate during this same period. Meanwhile,...
To promote your affiliate brands, use a mix of links in yourInstagram bio, in Instagram Stories, and on your link-in-bio page (this way you can promote several brands). You can also share promo codes in post captions (because links aren’t allowed) to create more opportunities to capture...
Plann Tip:If you’re not starting from scratch and already have 100 followers, you can use the Insights feature to see your follower’s demographics. You can use this information to confirm your strategy is attracting the followers you want or if you need to course correct. Or, use yourPla...
While your follower count is the most straightforward way to measure an account’s size, your view count—the people actually seeing your videos—matters just as much. Simply put, you need to learn how to increase TikTok views in order to grow your account, reach a wider audience and ...
Log in to the Hopper HQ mobile app. Tap the + icon in the top right-hand corner to create a post Upload your video, and add captions and hashtags Select the date and time to schedule your post Choose TikTok as the platform on which you want to schedule your post ...
SparkToro, the audience research tool that shows you what your audience is loving on social and beyond; and SEMRush, an SEO platform with a best-in-class “Keyword Magic” tool that helps to generate keyword ideas. Save these keywords and integrate them naturally into your captions. Try to ...
“Authenticity and transparency are key to building sustainable engagement on Instagram,” says theInstagram Creators account. “Trying to game the system may provide a short-term benefit, but it is not a recipe for success long-term. Make sure that you are creating content that is keeping your...
There are several ways to create a child theme out of your existing theme. One is with manual code, while others require a plugin, which is a lot more beginner-friendly. The first method may seem intimidating if you lack technical experience. That said, even if you choose one of the plu...
use, though, especially if your city or town has a nickname. Even if your business isn’t location-based and you can serve customers or clients anywhere, it’s a good idea to add a location hashtag every once in a while, since that’s a great way to attract some followers or ...