On TikTok, it’s possible for the same dance routine or challenge to gain momentum and create viral content for multiple people—even if their videos look nearly identical. It can be tempting to recreate every trend in the pursuit of views, but your brand will be better off in the long r...
continues to gain traction on TikTok, I don’t think it’s reached its peak just yet. Andrew Unterberger: Matched. Both songs came in a little softer than their accompanying Sour-era singles, but both were also slightly tougher sells commercially — the fact that “Vampire” ...
The key to gaining traction onTikTok is to lead your engagement. Encourage relevant users to find and engage with your account by taking the first step to start a conversation. This can be a highly effective organic marketing technique. Alternatively, TikTok also offers a variety of paid adverti...
On TikTok, content quality matters. Here’s how you can make yours stand out: Hook viewers early: TikTok users decide in the first few seconds whether they want to keep watching. Try starting with a captivating visual or question. Be authentic: Authenticity resonates on TikTok. Share your ge...
2. Add hashtags to your TikTok videos For any brand to gain traction on a social media platform, you need to get users to discover your content in the first place. With the TikTok algorithm that prioritizes personalization for each user, adding #hashtags can boost your discovery to reach pe...
This example highlights again how you can use trending TikTok audio to get more views. One of the best ways to gain an understanding of viral trends on TikTok is to spend a good bit of time simply consuming content on the platform. Take a look at competitors and other brand accounts, ...
TikTok live streaming can do wonders for your brand. Learn how to go live on TikTok for greater engagement and reach as a broadcaster or business in 2025.
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A TikTok ban could reshape social media, disrupt creators, impact businesses, and spark debates on privacy, freedom, and the future of digital culture.
It took off onTikTok. Even famous stars like Lady Gaga tried it out. Now, we know that not everyone is comfortable with dancing, and you don’t have to dance to gain traction on TikTok (although dancing is a big part of it), but there is some scope here for certain kinds of brands...