Gain a competitive edge:As the saying goes, "knowledge is power." A well-rounded skillset gives you a competitive advantage in a popular and saturated job market and helps you stand out in your own organization. According to the Digital Marketing Institute, social media, data & analytics, Ma...
marketing is one of those fields that doesn’t require a specific degree. This means that it’s a lot easier to get started using your own resources (thank goodness for the internet) and you won’t have to settle for some “marketing” job that...
So, the real challenge is identifying those with the skills that truly matter.As you begin the process of hiring a marketing person, look for these top eight marketing skills that will ensure your new team member is a catalyst for growth and not just another addition to the payroll....
marketing strategy can help you gain acompetitive advantage, improve your brand image and increase sales and revenue. Setting clear goals and objectives and aligning the marketing strategies to achieve them best sets you up for success. To understand more about the theory behind why marketing ...
Learn how to become a marketing manager with the necessary skills and qualifications. Follow our guide to kickstart your journey towards this career path.
LinkedIn Marketing Strategy Over 90% of B2B marketers use LinkedIn for organic social marketing, and report up to 2x higher conversion rates than other platforms7. With the right strategy, your business too can leverage LinkedIn’s vast audience and targeting capabilities to boost ...
You might already have a great business idea that you can’t wait to start, or maybe you’re still in the early brainstorming stages of finding your niche. If the latter applies to you, think about what you’re passionate about and what skills you possess. The best business ideas often...
Another popular rollout method is for one individual department or group (for example, the marketing or IT department, or a product engineering team) to run a top-to-bottom rollout involving team managers and individual employees.Here's how it goes:...
►The Career Advice Secret Every Women Needs To Know What is Lynne Labrador’s biggest career advice secret for women in marketing? Go through at least one formal interview process per year.This allows you to practice your job search skills whether you want to change jobs or not!Otherwise,...
Our goal was to provide a fundamental understanding of modern digital marketing skills, a stronger analytical toolkit, and instill greater confidence managing campaigns, teams, and vendors. “Our certificate program incorporates real-world marketing case studies and projects. We cover topics ranging from...