Knowing who your competitors are, what they sell and how they sell it, helps you create your own marketing strategy to build your brand.
Your current customers are often the best source of information on your competitors. After all, your competition is actively trying to win them over as well. Ask your sales team what companies customers always mention as alternatives. Doing this may yield some interesting results as your customers...
It is quite understandable that when an entrepreneur is in what appears to be an endless cycle of simultaneous cash flow problems and operations battles, it is easy to get out of touch with customers, with what competitors are doing, and with the various shifts in key industry trends. ...
Regardless of how or where you engage with your competitors' unhappy customers, always try to avoid criticizing the competition. Instead, focus on being empathic ("I'm sorry you had such a bad experience"), and on providing useful information or advice.Looking for more advice on stalking the...
for different reasons, but those customers still generally have at least one thing in common. Your mission is to find the characteristics that make consumers more likely to be interested in your products, so they will turn from a lead to a customer. That’s the real target audience ...
Where are your audience likely to begin their search? Are similar products being sold on the platform? Are your competitors on the platform?Marketplace or channel Does it have features customers tend to prioritise? (Free shipping, quality guarantee on purchase, discounts and/or vouchers, popular...
for different reasons, but those customers still generally have at least one thing in common. Your mission is to find the characteristics that make consumers more likely to be interested in your products, so they will turn from a lead to a customer. That’s the real target audience ...
This is also an excellent time to research your competitors. Look at a few of the top videos under the hashtag. Do the followers for these videos overlap with yours? If so, consider adding these hashtags to your TikTok post to get in front of your target audience. ...
Knowing how to find your target audience is essential for making sure your marketing campaigns are effective and that you’re reaching the right customers. Sure, you might think you know exactly who your target demographic is when you get your business off the ground, but if you don’t put...
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