But to those who live where they live, the problem looks and feels like a huge GAP. A hollow white space. A hole just big enough to be problematic, but small enough to be ignored by the rest of the world. Especially by your competitors (which is why we’d ever pay attention to wha...
liespotters are armed with scientific knowledge of how to spot deception. They use it to get to the truth, and they do what mature leaders do everyday; they have difficult conversations with difficult people, sometimes during very difficult times. And they start...
SEO for landing pages can be a tricky proposition, but it's possible to create a compelling and high-converting landing page that also ranks. Read how.
Millions of businesses compete for attention. You can’t build a successful business if you don’t stand out. Creating and articulating your unique value proposition is the best way to stand out. What is a UVP (unique value proposition)? A unique value proposition (UVP), or unique selling ...
Etsy has a clear, enticing value proposition. 2. What are the differences between a value proposition, a USP, a slogan and a mission statement? There’s a lot of confusion around terminology when it comes to this topic. And the truth is there are no exact definitions. In fact, terms li...
WARNING: California’s Proposition 65 Editorial Reviews From the Author Over the last 12 years we have had the pleasure of working with schools, museums, and organizations all over the world. As we shared our research and classroom tested ideas about how to make thinking visible, be it in ...
If you’re discussing a client’s pain points and you find a gap in addressing their needs — and you believe you can present a better value proposition to them by sharing add-on services — you then create an additional proposal adding on to the original. ...
Often, you’ll find that the prospect will think more about what you removed rather than the discounted price or their proposed price. 7. Soft Closes The soft close lets you show the benefit of your product to prospects, followed by a low-impact question that ascertains their openness to ...
real original liars. We all make the same mistakes. We all use the same techniques. So what I'm going to do is I'm going to show you two patterns of deception. And then we're going to look at the hot spots and see if we can find the...
1. Communicate your value proposition Ultimately, customers make purchases online because they see the value of the item they’re purchasing. The value customers see in a product could be: Practical: “This vacuum is designed to pick up dog hair, which is a problem I have.” Economic:...