Log in to TikTok Ads Manager and create a campaign Create your Ad Group Create and submit your ad 1. Set up a TikTok business account In order to advertise on TikTok, you need to have a business account set up. If you already have a TikTok business account, feel free to skip this st...
While TikTok ads are still a relatively new advertising medium, the TikTok self-serve platform makes it easy for brands to give them a try. In this guide, you’ll learn how to create a TikTok ad, how big of a budget you’ll need, and which companies should use them. Plus, you’ll ...
To promote the contest, share its link via email, on your website, or through your brand’s other social profiles. Additionally, you can announce it through entertaining videos on the TikTok platform itself, explaining the details of the contest, the prize, and where to find the link to pa...
Trends are the lifeblood of TikTok. Brands must latch onto TikTok trends because they’re an essential step to breaking out on the platform.
TikTok influencers have the power to affect users’ purchasing decisions. If a TikToker introduces your product to their thousands of followers, your potential customer base can grow in an instant. Touting your products in videos can become powerful social proof that not only introduces new shoppe...
Beyond its relatively low ad costs and diverse formatting options, TikTok offers advertisers benefits they may not be able to find on other social media platforms. Achieve more engagement ANeuro-Insight studyfound that, compared to other leading social media platforms, TikTok “...creates a more ...
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Running TikTok ads without tracking their performance is like driving with your eyes closed. You need to know what’s working to maximize your ROI. That’s where the TikTok Pixel comes in. The TikTok Pixel is a code snippet you need to add to your website when you advertise on TikTok. ...
A few benefits of going live on TikTok are more followers and profit to your business. Learn how to go live on TikTok successfully.
Which brands should use TikTok advertising? Many brands advertise on TikTok—Cetaphil, Nesquik and Vinted, for example. What these brands have in common is that their products are a natural fit for TikTok’s video format. TikTok advertisers can show their products in action and pack a lot of...