Therefore, perceived consumer effectiveness is an intermediate variable connecting green product knowledge and green purchase intention. This study employs the attitude–behavior–context (ABC) theory to understand the effect of green product knowledge on green purchase intention. Attitude is a predictor ...
The effort to find a shared point of agreement can play a positive role in SCM operation [13]. Therefore, non-mediated power based on creating equal values can maximize SCM performance. Based on the above discussion, non-mediated power is hypothesized (Hypothesis 4) to influence SCM ...