The easiest way to find the right brand influencers is to see if any are already discussing your business. Social monitoring or searching for your brand on social media sites are great ways to get started, andlistening toolscan help you find influencers already interested in your industry. Ano...
If you’re not interested in working with an official influencer platform, try using a free tool likeSkorrorBuzzSumoto find users in your industry that have a high follower count. Reach out to them to indicate you’d like to work with them and see what their rates are. How much should ...
Thought leaders tend to work better as “organic” influencers, who are not paid to promote a brand, but do so because there is genuine interest behind the brand and their product. These days, one can see thought leader collaborating more often with bloggers and content creators by providing...
For example, if your product is in the auto industry and you wanted to find influencers in the United Kingdom and the United States with a budget of $15k or less that have an email address available to reach out to, you’d apply those three filters and save them here. Next, you’ll...
Working with a micro influencer can help if: You need to work with niche experts You want to reach a larger audience than a nano influencer that is still highly engaged You’re looking for a cost-effective option (micro influencers typically charge $500 to $2,000 per post) 3. Mid-Sized...
That said, finding the right influencers to work with can be challenging. There are millions of creators on Instagram, and not everyone aligns with your brand or has an authentic following (hint: they might be bots). Good news:Sprout Social Influencer Marketing(formerly Tagger) makes this task...
Unique content. Gaming influencers are well known for creating diverse and entertaining content that resonates with their audience, removing the guesswork of what people will respond to. Diverse platforms. You’ll find gaming influencers on TikTok, YouTube, Twitch, Instagram, and more, helping you...
Follow these five steps to find the right influencers to work with:1. Identify your target audience and goalsDetermine the people you’d like to reach, and feel free to get specific, because influencer marketing allows for micro-targeting. For example, if you want to raise awareness with ...
Today’s top influencers aren’t just content creators or media buys – they’re both. But it can be hard to find influencers that feel like a great fit with your brand. In this post, social media manager, Thea Neal, guides us through how to find influen
How much does influencer marketing cost? Influencers with massive reach need to be paid for their efforts. While free products alone might work with nano-influencers, you need to have a budget to run a large-scale influencer campaign.