Let's not argue about the number. Maybe some spend more maybe some spend less. But let's just agree on that hypothetical number. That means that as a marketing agency, the BEST you can hope for is 10% of a client's revenue. And some of that's going to go to ad budget. And pay...
Therefore, we find that the aggregation error from the assumption of homogeneity between domestic production and imports has limited power in our results. The assumption of the homogeneity of price formation may lead to some overestimation of the emissions of wealthier households in our results ...