For example, if you're writing fitness related content, it's not enough to know that you're writing for a health conscious audience. That's only the first step of audience awareness. If you've ever come across fitness content onsocial media, you can likely tell who it is specifically ge...
The glaring exceptions, of course, were the actors, musicians, singers, mime artists and other creative performers who got up there on stage to face the audience and look them in the eye. The excitement and the terror of a live performance comes from that visceral connection between the perso...
Consider your target audienceand the goals of your writing to ensure the topics align with their interests and needs. Finally, prioritize the topics based on relevance, timeliness, and your level of expertise, so you can focus your efforts on creating high-quality content that resonates with you...
You may also end up wasting time and resources acquiring leads and customers who may not find your content or products relevant to their needs. We’ve found that targeting the right audience streamlines efforts and leads to better results. That being said, let’s understand some common types ...
How to blog with success – part 2: find the right blog topic Starting a new project is always difficult, especially when you’re wanting to join the world of blogging. In part 1 of our blogging series, we discussed the technical aspects of starting a blog. But how do you go about se...
Funny enough, there are more people who are interested in getting Instagram followers than people who want to learn about SEO. Once you know your target audience, it’s easier to find and perform keyword research. For example, I know that I shouldn’t waste too much time writing articles...
When you’ve picked your topic and homed in on your audience, it’s time to prepare the information you need to start writing. Which could include speaking to subject matter experts, gathering data from online resources, etc. If you’re unsure of where to begin, consider whether there are...
Excellent speech writing is a skill that you must learn. While public speaking may come naturally to some people, thesentence structureand nuances of a powerful speech are something you must learn if you are going to gain the audience’s attention. ...
There are a number of ways to pinpoint and hone in on how to find your target audience. Let’s take a look at a few of them. Dig Into Your Data Your analytics can tell you a lot about the people who interact with your brand on a regular basis. Take a look at key demographics ...
1Define audience and purpose The first step in speechwriting is determiningwhowill be listening to your speech andwhythey should care about your topic. Define the type of speech you’ll be giving, such as a keynote, informative, persuasive, or another type of speech, to determine factors lik...