Speaking of improvement – here are a few reasons why you should do Facebook competitor analysis and track Facebook page insights for other pages on a regular basis (considering the amount of effort it takes with the rightsocial media analytics tool– and I’ll get back to that in the next...
Obviously, these are not the types of Facebook influencers you are trying to find unless you have Nike-level money—nor do you need to for your Facebook influencer campaigns to be a success. Here, we are looking for micro-influencers, those who have a smaller, but much more dedicated c...
Facebook’s general search bar at the top of the main page can be used to find content, but it may not always provideaccurate or relevant resultsfor old posts. Algorithms prioritize recent and popular content, so older posts may not appear prominently. Moreover, there are no specific filter...
Once you know your main goal, you have to find out who your audience is. The easiest way to do this is to use Google Analytics and Facebook Insights. These tools help you understand what’s the age, gender and countries of origin of the people who visit your store and Facebook page ...
You don’t want potential followers to give up on finding your page because it’s too hard to locate. While some might dig deeper, many will stop trying if they don’t find you quickly. Make sure your Facebook page easy to find by taking the following steps: ...
the measurements given by the respective ad manager and analytics sites on each platform don’t quite match up with the numbers Google Analytics will show. Instead of saying “the Facebook Ads manager know best” (which I’ve heard a lot of people say), it’s best to askwhy are they ...
Where to find Facebook Insights To findFacebook Insights, start on the homepage of your news feed. Look at the sidebar on the left-hand side and scroll through until you find Pages. After clicking on this, you’ll be taken to your list of active business pages. Click on the page you...
Do you use Facebook ads to drive traffic to your website? Then you'd probably know you can't always rely on Facebook Insights to provide you with accurate data. This is where you needGoogle Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, th...
As you research Instagram management tips, you'll find tons of marketers hyping up analytics and explaining how to check them. That's important, but they don't tell you what you should do with those analytics. You know your post has 100 likes, but what does that mean in the grand ...
When using this feature, Facebook says it’s best not to apply unnecessary filters. You may limit your reach and find your ads underperform. Ensuring Quality and Relevance AI can go beyond just creating content to making sure that your ads will resonate with your target audience. ...