they often find themselves getting lost in vanity metrics like likes, comments, followers, and subscribers. While these metrics are important, they do not equate to a return on investment. They do act as indicators of the effectiveness of a plan and they help you increase your ROI. ...
For example, it makes sense for a fitness brand like Athleta to partner with an athlete influencer, like figure skating champion Mariah Bell, over a more generic lifestyle influencer with a larger audience. As of the time of writing this article, Mariah has an engaged following of over 100,...
Many online stores are adopting the DTC (Direct-to-Commerce) approach. This involves finding a vetted manufacturer, purchasing, and making them ship goods straight to end-consumer. Some of the 7-figure DTC stores includeOuraandThe Farmer’s Dog. Small businesses SHOULD hop onto this trend to ...
If you’ve messed up, pass the conversation on (with context) to your supervisor to figure it out together from there. Mistakes happen, and it’s best to own up right away when you’ve made one. The buck should stop with you, however, if a customer requests “the manager” just to ...
It’s not just there for the recruiter to decide if they want to hire you, but also for you to figure out if you really want the job. So, make sure you go in with a few questions for the interviewer. It will prove you’re proactive, inquisitive, and passionate about the opportunity...
Social media is an absolute goldmine for real estate businesses. Of course, that’s assuming you have a concrete social strategy and aren’t just winging it. Whether you’re starting from scratch or want to figure out how to win more leads from social media, we’ve got you covered with ...
Before you start setting appointments, you need to figure out realistically how many you or your buyer can go on a day. How large is the city you’re investing in? In a large area like Dallas-Fort Worth, it can take over an hour to get from one side of town to the other. For th...
Ultimately, while real estate school is an important step in the process of being an agent, the real learning comes out in the field. “Truly where they will develop their skill on day-to-day activities of an agent that is in post licensing, as well as the education and the support tha...
A healthy double-digit ROI is great for starters, and if you identify high-percentage ROIs, you should aim to figure out how to amplify and extend those effects. Consider carefully whether you get an ROI at all and be realistic before signing contracts and spending money. Don’t make any ...
If the figures for total assets, total liabilities, andstockholders' equitychange substantially from one year to the next, try to figure out why. Reading the footnotes that accompany the financial statements and the management's discussion in the quarterly or annual reports can shed light on what...