One of the most important tools in everyone's toolbox is the right and the responsibility to stop work if the work is not safe or healthy to continue. How can they encourage more people to make this crucial dec
If you choose to solicit ideas in advance and work through decisions with your team, you may initially be met with skepticism and have to face a new decision-making learning curve. However, over time, you will build a culture where people realize that it's acceptable to go against the gra...
However, to properly apply the science of marketing to your business, you first need to build a meaningful understanding of your customer. At first, the consumer decision-making process may seem mysterious. Why do people make purchases? It is easy to oversimplify the drive behind buying habits...
2. Decision-making tools encourage brainstorming and creative thinking. When tasked with using a decision-making tool, team members tend to stretch their imaginations to consider different possible outcomes. Decision-making tools inspire more creativity, guiding users to think outside the box instead ...
How can I be sure I’m making the right decision? What if I make the wrong decision? How can I avoid regretting my decisions? How do I stick to a decision once I make it? How can I make sure that I act on my decisions?
To develop consensus around these key points, it’s advisable to routinely cover them in meetings. Encourage discussion and debate. Ensure that company leaders are both vocal and approachable regarding these matters. Step 2: Determine thought leadership goals ...
Have you ever really stopped to think about why one organization might be more successful than another? While many factors go into success, having clear strategic goals plays a big role. Goals spark motivation, challenge us to push beyond our perceived capabilities, and encourage collaboration and...
The AIDA funnel could be referred to as a communications model rather than a decision-making model. Companies use AIDA to identify how and when to communicate during each of stage of their customer journey. Consumers will be using different platforms, engaging at different touchpoints, and requiri...
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation. CO—is committed to helping you start, run and grow your small business. Learn more about the...
Your mind has natural cognitive biases to help you simplify decision-making, but squashing them is key to thinking critically and finding new solutions besides the ones you might gravitate toward. Creating time and calm space in your day gives you the chance to step back and visualize the ...