Ready to design your own logo? Start creating now. What is a logo? A logo is a branded design that functions as a symbol for a particular business, representing the essence of its purpose and personality. Just like the ubiquitous Nike swoosh or McDonald’s golden arches, your logo will...
Nike’sinfluencer marketingoften relies on high-profile athletes, reinforcing the brand’s commitment to excellence. Nike has positioned itself not just as a sportswear brand but as a symbol of motivation, pushing boundaries, and pursuing one’s goals. This identity inspires and connects with consum...
If you plan to use a common symbol for your company logo, it is crucial that you make it distinct like these businesses and institutions have done. Separate your brand from the competition by attaching a word mark, adding a design flourish, or using a unique color scheme to signify that y...
Whenyoucreate a logo, take into account the various forms a logo design can take. From a lone visual symbol, to plain text or different combinations of the two, here are nine different types of logos you’ll find, plus tips on how to use them to create a winning design. ...
An accent color can also be chosen to add a pop of color and create visual interest. Accent colors can be used to draw attention to specific elements, such as calls-to-action or promotions, and can help to create a sense of energy and excitement. ...
Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda. A brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an ...
Think of iconic logos like Apple or Nike - simplicity and distinctiveness make them immediately identifiable. 3. Draw the line between inspiration and originality When designing your logo, it's vital to draw a stark line between being inspired by a design and outright copying it. We all appreci...
Step 1: Draw inspiration from others. Explore logos from other brands using Pinterest or Behance to find what resonates with you and what works or doesn't. Step 2: Draw inspiration from your company. Revisit your brand’s personality and story. This way you can use symbols, icons, or ele...
stand alone, independent of any logotype, such as Apple, Twitter and Nike, all started with a logo that incorporated their name. Only through a lot of repeated use and almost universal symbol recognition were they able to drop their name from their logo (a concept referred to asdebranding)...
As the color of earth and wood, brown embodies everything practical, stable, down-to-earth, conservative, and reliable. Brown gives support and comfort. It’s the color of strength, maturity, and safety. Sometimes it can even replace green as a symbol of eco-awareness or organic products....