In truth, there had been other indications that Nike lacked interest before this meeting. There was the matter of whether Curry would get to lead a Nike-sponsored camp for up-and-coming players. These camps aren't high on the list of fan concerns, but they matter deeply to the game's ...
Nike’s sales shot up 19 percent in its fiscal year ending in May 2021, and two years into Donahoe’s tenure, gross margins climbed to a six-year high of 46 percent. But even as Jordans were dominating the StockX sales charts and Dunks were flying off the shelves in their millions, ...
and 31 pairs of Air Jordans—the series for which he’s most famous—are strung on a rod along a nearby window. He sits surrounded by all of the Kitchen’s top designers and engineers, some perched at high drafting tables. Pinned to a bulletin board nearby are what appear to be bluepri...
Signs.comgave markers to 156 Americans and asked them to draw ten famous logos from memory. They then compiled the results, and they're pretty neat to see: It looks like young people are better at this game: And here's how people did overall: At the next Core77 event, we so totally ...
Michael Jordan, for instance, continues to make millions from his endorsement deal with Nike, particularly from the sales of Air Jordans. Similarly, Magic Johnson, who transitioned into business and ownership roles, continues to leverage his celebrity status to build wealth long after his playing da...
Twitter:@Matthew_JordanS I think the strongest way to market any product through photography is through subliminal placement like we see every day in a movie. This way it’s never in your face screaming “buy me, buy me” and the viewer gets to make up their mind without being sold.(ope...
This week, director Ben Affleck reunites with longtime collaborator and pal Matt Damon for “Air,” which recounts the history of Nike’s lucrative deal with Michael Jordan that led to the birth of Air Jordans. It’s the kind of commercial behind-the-scenes sports drama that used to ignite...
Does it surprise you nowadays that someone like Travis Scott's getting a signature Jordan shoe that it's gone from you guys getting your basketball PEs to entertainers getting their own Air Jordans now? No, I mean, because with social media, they have a lot of people that look up to the...
Dune-bashing in Dubai. Hiking to Machu Picchu in Peru. Marveling at the Taj Mahal in India. Going on a safari in South Africa. While it sounds like an excerpt from a brochure, these are just a handful of the experiences I’ve been able to check off my pe