For instance, the black color would be a completely wrong choice for a web site selling kids toys. There you would naturally want to go with bright and vibrant colors, like red, green, and maybe yellow in the right amount to inspire playfulness. If you are perhaps promoting a womenâ€...
SEO is a marketing tactic used to help your eCommerce site appear in search engine results for different keywords. So, whenever someone enters a search term in Google, your website will appear in the top results. That’s why it’s important that you optimize your online store for different...
It’s really important to take the time to regularly reply to those who leave you Google reviews, too. This shows the search engine giant that you are responsive, and it shows your potential customers that you pay attention to your customers’ experience and value their feedback. Create a r...
(SEO). Many business relationships are formed after someone types a word or phrase into a search engine to find a website. Knowing thesearch termspeople use to discover your website makes it easier to draw in more visitors. Certain terms may be specific to you, such as a brand or ...
When you write headlines, you should offer an answer to a question or fulfillment of a need. Are your customers looking for a sustainable solution to a common problem? Or a way to refresh their seasonal wardrobe? Either way, a headline is your chance to say what they want to hear. Use...
Controlled narrative:A website allows a business to control its narrative andbrand image. It’s a platform to explain the value the business delivers, share customer testimonials, and showcase products or services effectively. Along with allowing customers to make online purchases, showcasing products...
1. Define your website’s purpose Defining the purpose of your website is a crucial first step in the website creation process. It sets the foundation for all subsequent design, content, and functionality decisions. Here’s how to do it: ...
How do you get customers into your store in one easy step? Answer: Use sound to attract attention All shop managers need to consider the best ways to attract new customers. You put a lot of effort into your store window displays. But that effort and expense is wasted if people walk past...
This guide walks you through how to design a website from start to finish. Design a website that impresses your visitors and brings more business.
You can also draw an icon to be used as your logo. However, you will need strong design skills to come up with a unique idea for your brand image. For our own brands, we use a combination of both wordmarks and icons. For example, our sister companyOptinMonster’slogo has a mascot...