Or it might even result in new feature introductions. Similarly, your research topic may be related to your product or service launch or customer experience. Or you may want to conduct research for an upcoming marketing campaign. Step 2: Choose a buyer persona to engage If you’re planning ...
Understanding the significance of market positioning and its role in branding and competitive advantage.
Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius.
The second step in developing a marketing strategy is to decide which segments of the market you’ll go after. Or perhaps I should say which segments you’ll ignore as deciding what not to do is often the more important choice. But first, let me explain the difference between terms that ...
Niche Marketing Strategies Now that you’ve learned how to find your niche, it is time to create a marketing plan. Niche marketing strategies can help build customer loyalty as well as your business’ positioning in your industry. Here are some greatmarketing tacticsto start strengthening your re...
Luckily, that’s exactly where a marketing SWOT analysis comes into play. A SWOT analysis helps you identify the strengths, weaknesses, potentials and pitfalls of your company so you can refine your strategies for the future. So in today’s blog, you’ll learn how to use a SWOT analysis ...
Since marketing professionals aren’t in the field with sellers, it’s challenging to understand how, exactly, sellers are using content and the context in which it’s actually used. Engagement data in content platforms purport to do this, but often they lack information beyond shares, views an...
With SEMrush, you can evaluate the marketing efforts of your competitors on each of the four fronts: SEO, Advertising, Content and Social Media. How to Perform Competitor Analysis Using SEMrush Log in to the dashboard and enter the URL of your competitor. Choose “Domain Overview” from the...
Effective market positioningplaces your brandexactly where you want it to in the target market. Companies typically use perceptual or positioning maps to create market positioning strategies. What is a Positioning Map? A positioning map is used to create a marketing positioning strategy for products ...